Ben Wise on Branding

Watching the world through the lens of the brand

About

with one comment

I am Brand Enthusiast. I’ve had to chance to work with some experts on branding and have developed my view of the Brand as the Business System. This means that I see all interactions with a company through the lens of their brand.

I currently work for a Brand Advisory company called LEVEL5 Strategic Brand Advisors (webpage).

If you are interested in writing a guest post for this blog, please email me at bwise.mba2009[at]ivey.ca

Feel free to connect with me on Twitter or on LinkedIn.

Written by benwisebranding

January 4, 2010 at 9:20 pm

One Response

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  1. Hey Ben,
    I like the piece on Starbucks and SBC – I didn’t realize they were acquired. I can site, as a bad example, Future Shop and BestBuy. There is a strong demand for the product and therefore, volume in sales but consumers know the brands are identical – competing for the same consumer, at the same price, product and regions but the company now has double the promotion and administrative allocation. It would be an interesting case study.

    J
    Keep up the blog, – btw, there are templates that have a comment option after the posted section – it can help create traffic.

    Jeff Nezon

    May 19, 2010 at 12:03 pm


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