Ben Wise on Branding

Watching the world through the lens of the brand

Why Google Is Dropping Microsoft

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A couple of days ago, Google announced that they are phasing out Windows from the business operations. The reason? Security.

I don’t buy it!

This article from ComputerWorld does a great job explaining why security isn’t really the issue for Google. Basically, when hackers go after a company, they choose the company based on something other than their OS. Not to mention that the vast majority of the world’s largest companies find Windows to be secure enough for them.

So Why is Google ditching Microsoft?

The obvious reason is that Microsoft is increasingly coming into direct competition with Google – search engines, smart phones, web browsers. Before the end of the year, you’ll be able to add operating systems to that list. But what has changed to prompt the sudden shift?

Google’s next big push is getting computer users to embrace the cloud as their main source of software, particularly for enterprise users. This means moving from Microsoft’s highly lucrative Office suite to a cloud based solution. While Google Docs has been around a while now, it still isn’t perceived as a strong enough software package for enterprise users.

Google Is Leading By Example

Google’s move away from Windows and MS Office shows that there are other solutions viable solutions available to large enterprise customers. The interesting part is not that Google has switched, but it will be watching who follows suit.

What do you think? Why is Google dropping Windows?


Written by benwisebranding

June 2, 2010 at 5:14 pm

Posted in Uncategorized

Tagged with , ,

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