Ben Wise on Branding

Watching the world through the lens of the brand

Whitepaper Release

leave a comment »

“Forget Social Media: Think Social Profitabiliy”

That is the title of a new whitepaper released today. I co-authored and had the privilege of working with some of Canada’s leaders in this space. The other authors are:

  • Kerry Munro, former head of Yahoo! Canada and currently COO of Syncapse
  • Ken Wong, marketing professor at Queens University
  • David Kincaid, current CEO of LEVEL5 Strategic Brand Advisors and former EVP Marketing at Labatt and Corus
  • Andris Pone, Brand Strategist and Copy Writter who blogs at Good Brand Bad Brand

The premise of the paper is that by calling it ‘social media’, it gets relegated to the marketing department. Instead, it should be what we termed ‘social profitability’, where it is a cross enterprise effort led by the C-Suite.

I hope you enjoy the paper and would love to hear your feedback on it!

Advertisements

Written by benwisebranding

May 26, 2010 at 8:17 pm

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: