Ben Wise on Branding

Watching the world through the lens of the brand

Social Media’s Financial Rewards

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A couple months ago this blog discussed the ability of social media to create emotional brand benefits. eMarketer has just released data that now ties these emotional benefits to bottom line performance. For marketers and brand professionals looking to substantiate their social media efforts, look no further.

A full 19% of respondents said that for many brands, they are more likely to buy a brand that they ‘follow’ or ‘fan’. An additional 32% said they are more likely to buy for a few brands that they follow/fan.

Over half of social media users have just said that interacting with brands through social networks increased their likelihood of purchase (admittedly, stated behaviour and actual behaviour often differ).

For any brands that are still deliberating a move into social media because they can’t convince their CEO or CFO or the benefit, here is your proof.

What do you think? Will this help make the case for a brand’s involvement in social media?


Written by benwisebranding

March 17, 2010 at 5:46 pm

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