Ben Wise on Branding

Watching the world through the lens of the brand

This Week In Review

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 A weekly list of interesting articles on branding from around the web.

CPG Brands Top Most Trusted List A study by Millward Brown has CPG brands holding most of the top 10 spots, although top honours go to Amazon.

Microsoft and Amazon Sign Patent-Sharing Deal It is amazing how a common enemy can unite different brands.

Why Sears Is Rebranding Kenmore Interview with the VP of Kenmore on how they are making the brand more modern.

Nike sticking with Tiger Woods Interesting how Nike made this announcement after Tiger’s press conference last week. Waiting for the public reaction before making a decision?

McDonald’s brings back coffee giveaway McDonald’s Canada is continuining their efforts to steal some market share from Tim Horton’s and Starbucks.


Written by benwisebranding

February 26, 2010 at 8:40 pm

Posted in Uncategorized

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