Ben Wise on Branding

Watching the world through the lens of the brand

This Week In Review

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  A weekly list of interesting articles on branding from around the web.

Microsoft Will Charge Carriers for Windows Phone 7 This is a risky move from Microsoft as Google’s Android is offered for free and is quickly gaining market share

Salesforce Rolls Out a Facebook for Businesses As social networking becomes more widespread, expect to see more applications for professional uses. These have arguably more potential for profit than consumer networks where users are hesitant to pay for the service.

Ben & Jerry’s to blend in taste of Olympic victory The venerable ice cream maker is adding another brand to their roster that will be named after Hannah Kearney, an Olympic gold medalist from Vermont (the home of B&Js).

Is Apple Actually Pushing for the $10 iPad E-Book, After All? Soon after Amazon lost their battle to offer the $10 bestseller, Apple is trying to upstage them. This would put publishers in a position where they were very dependant on one channel, as has happend in the music industry thanks to iTunes.

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Written by benwisebranding

February 20, 2010 at 5:25 pm

Posted in Links

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