Ben Wise on Branding

Watching the world through the lens of the brand

This Week In Review

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 A weekly list of interesting articles on branding from around the web.

Social Media Score Card: How the Super Bowl Advertisers Performed Who had the best Super Bowl ads based on reaction in social networks.

Measuring Return on Social Investment Marketers are still using web traffic is the main way of measuring social investment. Shows that the metrics are still lagging the technology.

Google Making Gmail Into a Communications Hub Google adds some featured to Gmail in what could be an effort to compete more directly with Facebook and Twitter.

MySpace CEO Out After Just 9 Months If you want a case study on a brand in decline this is it.


Written by benwisebranding

February 12, 2010 at 8:37 pm

Posted in Links

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