Ben Wise on Branding

Watching the world through the lens of the brand

Turning Animal Waste On Its Head

with 2 comments

It is amazing what you can do for your brand by questioning the conventional wisdom. For some strange, unknown reason, people almost always accept the facts the way they are presented. But for the brave few that challenge these facts, new and lucrative business models are often found.

A colleague recently told me a story about the Denver Zoo. For a long time, it was an accepted that disposing of the animal waste was just another fact of the business, and a significant cost to boot. One day, the Denver Zoo questioned this, which led to the launch of a fertilizer product made from the mostly organic animal waste. The product soon became one of the most profitable areas for the zoo.

This story is one of the best examples I have come across of challenging the existing business norms in order to drastically redefine your business and your brand.

What do you think? What accepted conventional wisdom could you break to better serve your customers? To create new revenue streams? To cut costs?

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Written by benwisebranding

January 15, 2010 at 1:56 pm

Posted in Uncategorized

Tagged with ,

2 Responses

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  1. Let me start by saying nice post. Im unsure if it has been addressed, however when using Safari I can never get the entire site to load without refreshing many times. Could just be my modem. Enjoy!

    Berna Denjen

    January 19, 2010 at 6:09 pm

  2. Some interesting and intelligent content you have here on your site. I have several wordpress sites and like your theme. I do notice that you are not monetising your traffic to its maximum which is what I used to do until someone pointed out to me that you can actually earn yourself some decent amounts to help pay your hosting and domain fees etc. Looking at your Alexa rankings I can see you obtain some decent traffic which for very little work could help you out. I use this WordPress Plugin which effectively turns words and phrases in all (or just some if you like) your content, making contexual links which your visitors will click upon. Take a look at it and see what I mean, I easily clear my hosting and other fees each month using this. Hope that helps you out – we fellow wordpress bloggers have to stick together!

    Ossie Ditmore

    January 25, 2010 at 8:18 am


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