Ben Wise on Branding

Watching the world through the lens of the brand

This Week in Review

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Heineken to buy Mexico’s Femsa Continued consolidation among a few big brewers should leave opportunity for micro and regional players

Game on for Brands  Brands are starting to see social gaming as a new marketing channel

Bell Serves Up Olympic Experience With Ice Cube Great example of the power of experiential marketing in develop your brand equity

The 10 Stages of Social Media Business Integration A great guide to integrating social media into your organization. It is broken down into logical steps that can be easily followed.

Is Google Customer Service Hurting The Brand? As predicted in our post last week.

Android Surges Among Handset Purchasers Interesting data, although it does not take into account the impact of the customer service issues Google is having with the Nexus One

Toyota Rolls Out A Full Line Of Prius Vehicles A great example of a brand extension from a strong brand that has a unique value proposition that can easily be transferred to new product lines

Sears Orchestrates Comeback Via The Internet Sears tries to save its (and Kmart’s) ailing brand with a big push online


Written by benwisebranding

January 15, 2010 at 7:37 pm

Posted in Links

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